It’s time to re-think the way we run our companies. Our shareholders want it, our employees want it and most importantly our customers want it. We were all taught to establish organizational silos as the go-to tactic for managing complex organizations. Largely autonomous silos were incented to run their businesses profitably. Then we added them up to form the company’s income statement. But that approach led to massive duplication of costs and a truly disjointed and frustrating customer experience. It’s time to change direction. We now have the knowledge and the technology to make unified and streamlined organizations work. This session will set up the problem and outline the conceptual underpinnings of new approaches to running complex organizations more profitably by organizing around the customer experience.